Case Study #7 / Keyword Stuffing
Keyword Stuffing Repair: From Spammy to Natural
A local dentist's website had keyword-stuffed service pages. After rewriting for humans first, rankings improved and bounce rate dropped 40%.
Editorial Brief
| Element | Value |
|---|---|
| Content type | Local service page |
| Intended reader | Parent in Denver looking for a family dentist |
| Primary question | Is this dentist right for my family? |
| Desired action | Book appointment |
| Word count target | 400-600 words |
Original Draft (Excerpt)
Denver Dentist - Best Dentist in Denver for Denver Families
Looking for a Denver dentist? Our Denver dental office provides Denver dentistry services including Denver teeth cleaning, Denver dental implants, and Denver root canals. As a leading Denver dentist, we're the Denver dental clinic to call for Denver emergency dentist visits.
Call our Denver dentist office today for all your Denver dental needs. Our Denver dental team serves Denver, Denver County, and the greater Denver metro area.
Word count: 95 words (but "Denver" appears 14 times, "dentist" 10 times)
Initial score estimate: 18
Problem: Keyword stuffing makes content unreadable and triggers spam filters.
Key Revisions
What Changed
- Removed keyword repetition: "Denver" reduced from 14 to 2 mentions
- Wrote for humans: Focused on patient concerns, not search engines
- Added specificity: "Serving families in Capitol Hill, Park Hill, and Stapleton"
- Added services naturally: Listed procedures without forcing keywords
- Added trust signals: "25 years serving Denver families", "Same-day appointments"
- Added CTA: Clear phone number and online booking link
Revised word count: 280 words
Estimated revised score: 76
Results
After 8 weeks:
- Organic rankings: Page 3 → Position 4 for "Denver family dentist"
- Bounce rate: 68% → 41%
- Time on page: 22s → 1:45
- Phone calls from website: +52%
- Online bookings: +38%