Case Study #6 / Comparison
Comparison Page: From Biased to Balanced
A "Product A vs Product B" page was obviously biased toward Product A. After adding genuine pros/cons and a decision framework, organic traffic doubled.
Editorial Brief
| Element | Value |
|---|---|
| Content type | Comparison page (Product A vs Product B) |
| Intended reader | Evaluating which project management tool to buy |
| Primary question | Which tool is right for MY situation? |
| Desired action | Click affiliate link or start trial |
| Word count target | 1,500-2,500 words |
Original Draft (Excerpt)
Asana vs Monday: Which Is Better?
Asana is a powerful project management tool with great features. Monday is also good. Both have task management and reporting.
Asana has better integrations and is more established. Try Asana free today.
Word count: 180 words (full page)
Initial score estimate: 32
Problem: Obvious bias, no specific comparisons, no decision criteria, thin content.
Key Revisions
What Changed
- Added comparison table: 15 features side-by-side with checkmarks and specific limits
- Added "Who Should Choose Asana": 4 specific scenarios with reasoning
- Added "Who Should Choose Monday": 4 specific scenarios with reasoning
- Added pricing breakdown: Free, paid tiers, what's included at each level
- Added user reviews: Aggregated from G2, Capterra with specific quotes
- Added testing methodology: "We tested both tools for 3 weeks on real projects"
- Added update date: "Last updated August 2026" for freshness
Revised word count: 2,100 words
Estimated revised score: 85
Results
After 6 weeks:
- Organic traffic: +105%
- Affiliate clicks: +67%
- Time on page: 1:20 → 4:45
- "Asana vs Monday" ranking: #8 → #3